2009-01-14 / Front Page

Pearson Honda plans move to Hull Street Road

By Greg Pearson


Lisa Billings/Chesterfield Observer The eastern Midlothian Turnpike corridor will lose another auto dealer when Pearson Honda moves to Hull Street Road.
Pearson Honda plans to relocate its dealership from Midlothian Turnpike to Hull Street Road in the southwest quadrant of the North Spring Run Road intersection. Pearson officials met last week with the county's Planning Department to review plans for the 12-acre site scheduled to go to the Chesterfield Planning Commission on March 18.

According to Donna Wooten of the corporate offices for the Pearson Dealerships, Honda recommended the move, saying the demographics of the new site will correspond more closely to those of Honda buyers. A few years ago, Haley Toyota moved from its Midlothian Turnpike location a few blocks west of the Honda dealership to Hull Street Road at Route 288.

The Pearson Dealerships hasn't decided what will become of the Midlothian Turnpike location just west of the former Cloverleaf Mall.

"We'll make that decision after we move out," said Wooten.

The target date for the Hull Street Road opening is January 2010. The site is zoned C-3 but will require a special use permit in order to repair automatic transmissions and make other major engine repairs. County officials consider that permitting a formality.

Currently, the new location will not permit an electronic message sign similar to the one Pearson Honda has now on Midlothian Turnpike, but the planning commission is considering a new policy on signs. That recommendation will be forwarded to the county Board of Supervisors later this year.

Auto officials will also hold a community meeting before going to the commission, inviting their soon-to-be neighbors to hear about the new dealership. Ron Gray, a member of the board of directors for Norwood Pond, a nearby age-restricted community, said a meeting date hasn't been set yet.

After meeting with county planners, representatives of Norwood Pond wrote a one-page letter outlining their concerns: the elevation of the site, landscaping in the 75-foot buffer, outdoor lighting and sound system levels, and appropriate screening for the dumpster.

"People have known the dealership was going in there," said Gray. "There's no real resistance. We just want to be as compatible as possible."

Before the Pearson group bought the land, the site was going to be developed as a small shopping center anchored by Hannaford Supermarkets, a grocery store chain that pulled out of the Richmond market, making way for Kroger's entrance into the metro area.

The Pearson application also includes a four-parcel site on Hull Street Road just east of Clover Hill High School across from the Clover Hill Fire Station. A used car lot is planned, but according to Senior Planner Jeff Lamson, the application will be refiled separately. The 7.5-acre site is already zoned for automotive sales.

Return to top